Monthly Archives: February 2015

Understanding The Customer, Part 4: The Myth Of The Internal Customer

I recently had to sit through a meeting at which a few people proudly tossed into the air such trendy terms as “thinking outside the box,” and “internal customer”.

They seemed oblivious to the fact that “thinking outside the box” is such a commonplace today that its invocation signals its exact opposite, that is, an utter lack of thought that fits neatly within the confines of the very small and conventional cardboard shipping box it arrived in.

But what about “internal customer”? Surely that is a good insight, is it not?

It is not.

Continue reading